What will the world be like if different places all look and act the same, we get our arts & culture from screens, and we lose touch with each other in the real world?

We believe that if we each do our part, we can turn the rapid tide of current trends.

Let's keep the soul of unique towns and city neighborhoods alive by celebrating and protecting:
HERITAGE PEOPLE
Natives born and raised in the area as the anchor personality and style that make it great.

HERITAGE PLACES
Significant places and structures representing our diverse experiences and grounding us in history.

ENVIRONMENT & WILDLIFE
Mental & physical health from fresh air, natural beauty, biodiversity and happy wildlife.

THE ARTS & MUSIC
Whether participating or appreciating: a stimulus for imagination, an outlet for creativity, a medium for activism, and a venue for connection.

SPIRIT, SELF-CARE & COMMUNITY
​How we connect with each other and take care of ourselves on a physical, emotional and spiritual level.
Soul Swell is a community-driven effort to spotlight unique places that are holding onto their soul in the face of change, and to offer practical resources for people and organizations who want to protect the destiny of their own town or neighborhood.

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Learn more about our Mission & Vision and What We Do.